Bye bye boring billboards!

At Bijl Architecture, we think our public spaces should activate and engage, which is why we have supported the recent public awareness campaign and art exhibition by social enterprise Two Good at Lendlease’s Circular Quay redevelopment site.

Bijl and street artist Ox King joined forces on a prize-winning submission for the Felicity 2.0 campaign, which aims to raise awareness of the issue of gender inequality. As a social enterprise, Two Good provides meals to domestic violence refuges, employing the very women it serves.

To capture the attention of those passing by the public art piece, Bijl Director Melonie Bayl-Smith visualised a long, zig-zag profile hoarding as canvas, before approaching Ox King to collaborate on the lenticular artwork imagery. It was a bold move that helped secure the installation prize for innovation and collaboration.

Our indefatigable Rachael O’Toole oversaw all facets of the project, including successfully shepherding the concept through Council and Lendlease’s requirements, and bringing in her own support village: essential transport and construction assistance was provided by her husband Jason Vineburg and father-in-law Ken. Bijl’s construction collaborators, Wilkinstruct, built and installed the zig-zag frame on site, donating both time and materials. Driftwood Joinery, too, supplied and cut cladding that served as the artist’s canvas.

From concept through to realisation, the team was supported by Lendlease, the campaigners and their collaborators at Two Good, and given public art expert advice from Authority Creative.

Felicity 2.0 will be on display for 18 months at 200 George Street, Sydney. The campaign was featured in the Sydney Morning Herald.